Challenge

A passion project: to serve up a visual identity with which they'll attract their people and stand out against their competition. 

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Background

They aim to appeal to people between 25-35 years old and embody a hipster Californian spirit.

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Solution

My branding solution is bold and youthful, in line with similar independent brands of this type, with a clear style and colour palette. Elements like illustrations of rocket leaves, cherry tomatoes and a pizza with pepperoni are used throughout. I harnessed the power of ChatGPT to support with copywriting..