Paros

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Challenge

To develop the brand identity for this olive oil company, deliverables being logo design, product labelling and advertising, both print and digital.

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Background

A family owned olive grove in Paros, Greece, has been producing high-quality extra virgin olive oil for generations. They take pride in their sustainable farming practices and hand-picked olives, ensuring the oil is pure, natural and free from additives. Their mission is to share the taste of Greece with the world, one bottle at a time.

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Solution

I developed a set of 'heavenly olive' mascots for this brand as well as the tagline 'heavenly extra virgin olive oil'. The mascots are olives with halos, a unique idea that ties in nicely with the tagline. I wanted to go for a very modern, hip feel unlike the classic style used by one of the major competitors like Filippo Berio.