top of page
Hawt sauce bottle

Hawt

​

Challenge

To develop the brand identity (logo, packaging, brand assets) for this new hot sauce to hit the shelves.

​

Background

A brand new "indie" hot sauce made in Devon, having several selling points, including the 'fruity and fermented' tagline and the fact it's 100% organic.

​

Solution

I developed a fun and edgy logotype and a scorpion mascot for the brand, as well as other elements (wavy green shape border, chilli pepper illustration...) to give the brand a strong sense of visual identity. Why a scorpion? They are shaped like chilli peppers as well as sharing the fact they use a burning sensation as a deterrent to animals that approach them. I noticed that the image of a scorpion is not commonly used for marketing hot sauce, so would give Hawt its own place in the market.

Hawt branding elements
Hawt paper bag with branding elements including chilli
Hawt posters
Hawt social media posts

© 2024 Anna Reuben

Privacy Policy 

  • Instagram
  • Linkedin
  • Etsy
bottom of page